Digital Eblasts

Organizations: American Public Gardens Association & Seattle Architecture Foundation

Reduced unnecessary emailing, tailored content to specific audiences, adopted easy-to-read and visually appealing designs, maintained clean audience data, and optimized subject lines to maintain:

•  93% delivery rate

• 27% open rate (industry avg. 18%)

• 14% click thru rate (national avg. 3%)

Email platforms: Informz, MyEmma, Constant Contact, Mail Chimp